Foodbrand is one of the most important company in Italy about new catering business.
It starts with the raw material (a cut of meat, a kind of beer and so on ), and makes brands form this. There are catering brands designed and managed by Foodbrand in all Italy.
The aim of Foodbrand is “research, development and esperience”.
For the logo I've designed a container that include the aim of Foodbrand.
Every brand of Foodbrand shares the same common vanues of the company.
For this reason I choose the symbol of plus (“+”) as compressed version of a container.